Loosing Site

We all have our favorite words and phrases, the ones that match our society and upbringing so well that they have become a part of our personal linguistic style. We use “menu” instead of “contents”, or “address” instead of “location”. But sometimes when we want to communicate broadly it is better to put aside our personal preferences. Google Trends can help us do that.

Google Trends via kwout

Given a list of words or phrases Google Trends analyzes their popularity in searches and news article, presenting the results in a series of charts.

As well as helping choose between synonyms in interface designs, this tool can assist in targeting terms and phrases for search engine optimization.

Examples:

• plumbing, plumber
• Vancouver, British Columbia
• bed and breakfast, cheap hotel, discount hotel