Feb
6
2008
Opinions

Offline Engagement

Author An article by Phil    Comments No Comments

How do we include people who are off-line in our on-line networks? Lately I’ve seen two demonstrations of different approaches that address this problem.

These Are My Kids

http://www.facebook.com/apps/application.php?id=21434531432

These Are My Kids | Facebook via kwout

This is a Facebook application through which families can keep in touch, sharing news and photographs in a safe secure on-line environment. Family members who are offline will kept in the loop via a printing service that regularly sends books of annotated photographs to them.

LiveVote (N.B. only available in Canada)

This is a little more immediate. Free SMS text message polls and surveys can be set up using the LiveVote web site. The poll questions, options and instructions can then be:

  • embedded in a blog
  • printed in a newspaper
  • broadcast in a radio or TV show

Results are instantly available and can be displayed in a widget like the one above.

Though “These are My Kids” and “LiveVote” involve different processes and are targeted at different demographics they both show that the junctions between different channels of communication can be bridges instead of barriers.

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