Loosing Site

Facebook is introducing allocation systems to improve user experience on its platform. Earlier this month limits were placed on notifications based on the rates with which users ignore, hide or report them as spam. After receiving positive feedback for this move Facebook are now extending the allocation system to cover requests and invites.

This change will alter the application ecology, making it more likely that applications aligning themselves with users aims and goals will have more generous allocations and spread more effectively than applications that spam their users’ friends.

Application Developers will have access to User Response Metrics that indicate how their applications are perceived, which in turn influences how allocations are assigned to different functions.

Though not directly related to the current change, FaberNovel’s presentation contains an interesting, if slightly out of date, overview of Facebook. In particular slide 28 highlights the need for new metrics in social media sites.