Loosing Site

Social media company Sprout have launched a new brand marketing product. Sprout Mixer lets content owners provide fans with simple tools to design and share gadgets in blogs and social networks.

Sprout is very excited to launch www.sproutmixer.com and show the world the product we have been working on concurrently (for the past 11 months) with Sprout Builder. Sprout Mixer is built on the same platform as Sprout Builder but it has a simpler user interface and the ability to be white-labeled or skinned. We are creating a new form of online interaction that we are calling, “Creative Engagement Marketing.” With our tools you can create a brand experience for your fans and consumers.

The gadgets can be copied from user to user, and can also be remixed and adapted my more creative fans.

With obvious applications in film and music brading, it will be interesting to see what other industries try out this marketing approach, and what other experiences will be shared. I’d love to see something like Mixer used in education, with students selecting and mashing up learning resources.

Tags: sprout, mixer, marketing, education, media