Sep
17
2009
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Twitter Postings: Iterative Design (Jakob Nielsen’s Alertbox)

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Great post by Jacob Neilsen describing the iterrations needed to craft an effective twitter post.

A few days ago, I posted the announcement of our next usability conferences to Nielsen Norman Group’s timeline on Twitter (@NNgroup).I don’t have all the guidelines for stream-based postings yet, because we’re still conducting usability studies (particularly of B2B users, like my audience). But, based on the user sessions I’ve observed already, I put this posting through 5 rounds of iterative design.

Twitter Postings: Iterative Design (Jakob Nielsen’s Alertbox)

The article give a good description of the refinement process, and even considers what time to tweet.

The first design of the message was:

Announcing LAS VEGAS and BERLIN as the venues for our biggest usability conference of the year http://bit.ly/UsabilityWeek

The final design was:

LAS VEGAS (October) and BERLIN (November): venues for our biggest usability conference ever http://bit.ly/UsabilityWeek

I’d have been tempted to do one more refinement:

USABILITY CONFERENCE (our biggest ever) in Las Vegas (October) and Berlin (November) – http://bit.ly/UsabilityWeek

assuming that delegates are prepared to travel, making topic more important than location.

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