Great post by Jacob Neilsen describing the iterrations needed to craft an effective twitter post.
A few days ago, I posted the announcement of our next usability conferences to Nielsen Norman Group’s timeline on Twitter (@NNgroup).I don’t have all the guidelines for stream-based postings yet, because we’re still conducting usability studies (particularly of B2B users, like my audience). But, based on the user sessions I’ve observed already, I put this posting through 5 rounds of iterative design.
Twitter Postings: Iterative Design (Jakob Nielsen’s Alertbox)
The article give a good description of the refinement process, and even considers what time to tweet.
The first design of the message was:
Announcing LAS VEGAS and BERLIN as the venues for our biggest usability conference of the year http://bit.ly/UsabilityWeek
The final design was:
LAS VEGAS (October) and BERLIN (November): venues for our biggest usability conference ever http://bit.ly/UsabilityWeek
I’d have been tempted to do one more refinement:
assuming that delegates are prepared to travel, making topic more important than location.
Tags: usability, twitter, marketing
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
