Sep
22
2009
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YouTube Videos in Google Product Search

Author An article by Phil    Comments No Comments

The Google Base team has begun integrating Youtube Videos into Google Product Search.

Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy. We’re excited to announce that we are including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search. Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the “Similar Items” section of the page. For example, see the product page for this Nikon D90 camera.

Official Google Base Blog: Lights, Camera, Action!: YouTube Videos in Google Product Search

Through this system manufacturers and distributors are able to link reviews on Youtube to their products using UPC, ISBN, brand and MPN information.

http://www.google.com/products/catalog?q=d90&oe=UTF-8&cid=14031877078004511992&os=videos#p 

Nikon D90 Digital camera – SLR with Live View mode, movie recording – 12.3 Megapixel – 5.8 x optical zoom via kwout

Consumers are then able to find out more about the product, and also gain an impression of the level of knowledge and service of a supplier.

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