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	<title>Loosing Site &#187; Public Relations</title>
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	<link>http://www.loosingsite.com</link>
	<description>Technologies, trends and strategies for small businesses.</description>
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		<title>Google Apps Team Edition &#8211; A Wise Move?</title>
		<link>http://www.loosingsite.com/2008/02/09/google-apps-team-edition-a-wise-move/</link>
		<comments>http://www.loosingsite.com/2008/02/09/google-apps-team-edition-a-wise-move/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 08:00:13 +0000</pubDate>
		<dc:creator>Phil</dc:creator>
				<category><![CDATA[Browser Technology]]></category>
		<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web Applications]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Postini]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[Team Edition]]></category>

		<guid isPermaLink="false">http://www.loosingsite.com/2008/02/09/google-apps-team-edition-a-wise-move/</guid>
		<description><![CDATA[If nothing else, the launch had underlined the importance of engaging users in the process of managing their technology and security; particularly when expedient options are conveniently available. <a href="http://www.loosingsite.com/2008/02/09/google-apps-team-edition-a-wise-move/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p class="kwout" style="text-align: center"><a href="http://www.google.com/apps/business/index.html"><img src="http://kwout.com/cutout/6/ut/mv/7gy_bor_rou_sha_fbf9f4.jpg" alt="http://www.google.com/apps/business/index.html" title="Welcome to Google Apps" style="border: medium none " height="223" width="325" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://www.google.com/apps/business/index.html">Welcome to Google Apps</a> via <a href="http://kwout.com/quote/6utmv7gy">kwout</a></p>
<p>The release of the Team Edition of Google Apps has been met with a mixture of delight and hostility. Google&#8217;s decision to assist and encourage the ad-hoc implementation of externally hosted groupware solutions has <a href="http://www.digg.com/software/Google_tries_to_sneak_Team_Edition_suite_past_IT_help_desk">not been well received</a> by some IT Managers who have expressed concerns over security, reliability, regulatory compliance and the ownership of organization&#8217;s IT strategy.</p>
<p>Others acknowledge the frustrations experienced by end users of unresponsive IT departments.</p>
<p class="kwout" style="text-align: center"><a href="http://webworkerdaily.com/2008/02/08/google-launches-apps-for-teams-is-it-worth-your-attention/"><img src="http://kwout.com/cutout/h/ut/mv/7gy_bor_rou_sha_fbf9f4.jpg" alt="http://webworkerdaily.com/2008/02/08/google-launches-apps-for-teams-is-it-worth-your-attention/" title="Web Worker Daily » Archive Collaborate and Subvert Your IS Department with Google Apps Team Edition «" style="border: medium none " height="160" width="472" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://webworkerdaily.com/2008/02/08/google-launches-apps-for-teams-is-it-worth-your-attention/">Web Worker Daily » Archive Collaborate and Subvert Your IS Department with Google Apps Team Edition «</a> via <a href="http://kwout.com/quote/hutmv7gy">kwout</a></p>
<p>An overview of the Team Edition features can be seen in this video.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hOYFv47zSz0&#038;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/hOYFv47zSz0&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>A component of Google&#8217;s strategy appears to be the encouragement of bottom up adoption in large organizations leading to Premier Edition upgrades at $50 per user per year. Case Studies of SF Bay Pediatrics and Arizona State University who were early adopters of the Premier Edition are included below.</p>
<p><object type="application/x-shockwave-flash" data="http://video.google.com/googleplayer.swf?docId=5620326901182339578" width="425" height="350" wmode="transparent"><param name="movie" value="http://video.google.com/googleplayer.swf?docId=5620326901182339578" /></object></p>
<p><object type="application/x-shockwave-flash" data="http://video.google.com/googleplayer.swf?docId=6763970521698913467" width="425" height="350" wmode="transparent"><param name="movie" value="http://video.google.com/googleplayer.swf?docId=6763970521698913467" /></object></p>
<p>Security concerns about the team edition should be set in the context of current common practices which includes:</p>
<ul>
<li>sending documents as attachments in unencrypted emails</li>
<li> carrying documents on data pens</li>
<li> carrying sensitive documents on laptops</li>
<li> mailing and loosing data CDs</li>
</ul>
<p>The question is then whether security is endangered or enhanced by the use of encrypted web applications.  The recent addition of <a href="http://www.postini.com/">Postini</a> in the Premier edition provides a useful security enhancement, checking emails and messages to enforce regulatory compliance when social security, credit card and other sensitive information is detected.</p>
<p>The wisdom of adopting a bottom up approach to entering the enterprise remains to be seen. Once the dust from the hyperbole surrounding security and authority issues has settled the real work of evaluating functions and risk can begin. If nothing else, the launch had underlined the importance of engaging users in the process of managing their technology and security; particularly when expedient options are conveniently available.</p>
<p>I imagine some IT Directors may envy smaller organizations where budgets and staffing levels constrain the choices to a narrower set of options.</p>

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		<title>Nourishing Communications</title>
		<link>http://www.loosingsite.com/2008/02/01/nourishing-communications/</link>
		<comments>http://www.loosingsite.com/2008/02/01/nourishing-communications/#comments</comments>
		<pubDate>Sat, 02 Feb 2008 06:00:55 +0000</pubDate>
		<dc:creator>Phil</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web Applications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://www.loosingsite.com/2008/02/01/nourishing-communications/</guid>
		<description><![CDATA[Integral Impressions release of Nourish helps streamline the production and delivery of a newsletter based on RSS feeds. <a href="http://www.loosingsite.com/2008/02/01/nourishing-communications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>People like to be able to choose how they&#8217;re kept up to date. While the use of RSS and ATOM feeds are becoming an essential part of any web presence, an opt-in email newsletter remains an important marketing and communications tool.  Integral Impressions release of Nourish helps streamline the production and delivery of a newsletter based on RSS feeds.</p>
<p class="kwout" style="text-align: center"><a href="http://nouri.sh"><img src="http://kwout.com/cutout/b/bq/hr/wdc_bor_rou_sha_fbf9f4.jpg" alt="Nourish – RSS to Email Service – Blog Powered Newsletters" title="Nourish – RSS to Email Service – Blog Powered Newsletters" height="244" width="401" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://nouri.sh">Nourish – RSS to Email Service – Blog Powered Newsletters</a> via <a href="http://kwout.com/quote/bbqhrwdc">kwout</a></p>
<p>The service takes a single RSS feed, or an aggregation of several feeds, formats the posts articles and emails the resulting newsletter to subscribers.  With flexible scheduling options, subscriber management and the ability to apply custom templates, Nourish produces professional results with minimal additional work.</p>
<p class="kwout" style="text-align: center"><a href="http://nouri.sh/product-tour/deliver-content"><img src="http://kwout.com/cutout/x/x5/yj/bqs_bor_rou_sha_fbf9f4.jpg" alt="Nourish – RSS to Email Service – Blog Powered Newsletters" title="Nourish – RSS to Email Service – Blog Powered Newsletters" height="216" width="268" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://nouri.sh/product-tour/deliver-content">Nourish – RSS to Email Service – Blog Powered Newsletters</a> via <a href="http://kwout.com/quote/xx5yjbqs">kwout</a></p>
<p>Once set up, the process runs itself allowing you to focus on content without the distraction of needing to rework the text for different formats.</p>

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		<title>Fall down seven times, get up eight</title>
		<link>http://www.loosingsite.com/2008/01/18/fall-down-seven-times-get-up-eight/</link>
		<comments>http://www.loosingsite.com/2008/01/18/fall-down-seven-times-get-up-eight/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 07:54:19 +0000</pubDate>
		<dc:creator>Phil</dc:creator>
				<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web Applications]]></category>
		<category><![CDATA[37 signals]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.loosingsite.com/2008/01/18/fall-down-seven-times-get-up-eight/</guid>
		<description><![CDATA[Every system you ever use will fail. How you respond to the failure is a test of character and preparedness. <a href="http://www.loosingsite.com/2008/01/18/fall-down-seven-times-get-up-eight/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Every system we ever use will fail. How we respond to the failure is a test of character and preparedness.  This morning all of 37 signals products were out of action because of a problem with a load balancer at their hosting service. Basecamp, Backpack, TadaList, Campfire, Highrise . . . all down.Their reaction &#8211; communicate and fix.</p>
<p class="kwout" style="text-align: center"><a href="http://phrees.highrisehq.com"><img src="http://kwout.com/cutout/7/hq/x5/az8_bor_rou_sha_fbf9f4.jpg" alt="37signals System Status" title="37signals System Status" height="279" width="311" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://phrees.highrisehq.com">37signals System Status</a> via <a href="http://kwout.com/quote/7hqx5az8">kwout</a></p>
<p>While the problem persisted the urls of the broken applications were pointed to a system status page. Once a fix was in place the product blog was updated with an apology and an explanation.</p>
<p class="kwout" style="text-align: center"><a href="http://www.37signals.com/svn/posts/800-what-happened-this-morning"><img src="http://kwout.com/cutout/9/xk/6t/94x_bor_rou_sha_fbf9f4.jpg" alt="What happened this morning? - (37signals)" title="What happened this morning? - (37signals)" height="227" width="373" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://www.37signals.com/svn/posts/800-what-happened-this-morning">What happened this morning? &#8211; (37signals)</a> via <a href="http://kwout.com/quote/9xk6t94x">kwout</a></p>
<p>Given that Murphy&#8217;s Law was operating they handled the situation well; communicated clearly, found the problem, fixed it, and did so promptly. It underlines the need to plan for failure and recover from disasters.</p>
<p class="kwout" style="text-align: center"><a href="http://www.basecamphq.com/help/general/#exporting_data"><img src="http://kwout.com/cutout/a/mr/mv/7gy_bor_rou_sha_fbf9f4.jpg" alt="Basecamp help: General" title="Basecamp help: General" height="68" width="332" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://www.basecamphq.com/help/general/#exporting_data">Basecamp help: General</a> via <a href="http://kwout.com/quote/amrmv7gy">kwout</a></p>
<p>It is possible to export XML backups from Basecamp but I&#8217;m sure that many this morning  felt a sinking feeling for a few moments, while some of those with XML files would have been wondering what to do with them.</p>
<p class="kwout" style="text-align: center"><a href="http://37signals.blogs.com/products/2007/10/how-to-use-expo.html"><img src="http://kwout.com/cutout/8/ka/dc/36t_bor_rou_sha_fbf9f4.jpg" alt="37signals Product Blog: Exporting data from Basecamp" title="37signals Product Blog: Exporting data from Basecamp" height="220" width="325" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://37signals.blogs.com/products/2007/10/how-to-use-expo.html">37signals Product Blog: Exporting data from Basecamp</a> via <a href="http://kwout.com/quote/8kadc36t">kwout</a></p>
<p>Web applications are tremendously convenient, with integration and sharing features that we&#8217;d never have dreamed of a few years ago. But still we need to plan for the worst.</p>
<p class="kwout" style="text-align: center"><a href="http://www.theparticle.com/murphy.html"><img src="http://kwout.com/cutout/f/2x/jb/qs2_bor_rou_sha_fbf9f4.jpg" alt="Murphy's Laws - End of the World Production, LLC." title="Murphy's Laws - End of the World Production, LLC." height="176" width="442" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://www.theparticle.com/murphy.html">Murphy&#8217;s Laws &#8211; End of the World Production, LLC.</a> via <a href="http://kwout.com/quote/f2xjbqs2">kwout</a></p>

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		<title>Feeding Your Facebook</title>
		<link>http://www.loosingsite.com/2008/01/09/feeding-your-facebook/</link>
		<comments>http://www.loosingsite.com/2008/01/09/feeding-your-facebook/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 06:36:03 +0000</pubDate>
		<dc:creator>Phil</dc:creator>
				<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[ATOM]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Wiliam]]></category>

		<guid isPermaLink="false">http://www.loosingsite.com/2008/01/09/feeding-your-facebook/</guid>
		<description><![CDATA[But how do you get your feeds to spread to audiences in social networks? <a href="http://www.loosingsite.com/2008/01/09/feeding-your-facebook/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>These days everything we do online seems to generate a feed of one kind or another,  whether its writing a blog, drafting a press release, managing a <a href="http://basecamphq.com/?referrer=phrees">BaseCamp</a> project or organizing a set of <a href="http://www.youtube.com">YouTube</a> videos.  Tools like <a href="http://www.dapper.net">Dapper</a> and <a href="http://feed43.com">Feed 43</a> help us create feeds from &#8220;unfed&#8221; content, <a href="http://www.aiderss.com">AideRss</a> gives a positive tweak to the signal to noise ratio while <a href="http://pipes.yahoo.com">Yahoo Pipes</a> does, well, just about everything with everything else, while geo-tagging it on the way.</p>
<p>But how do you get your feeds to spread to audiences in social networks?  <a href="http://www.wiliam.com.au/">Wiliam</a>   has an answer, at least for Facebook. It&#8217;s Blog RSS Feed Reader has the fitting, professional design you&#8217;d expect from one of Australia&#8217;s leading web design, strategy and marketing firms.  This free application does more than the title suggests.  As well as reading RSS feeds it can also handle ATOM and RDF data.</p>
<p class="kwout" style="text-align: center"><a href="http://www.facebook.com/apps/application.php?id=5315590686"><img src="http://kwout.com/cutout/x/kk/pm/v7g_bor_rou_sha_fbf9f4.jpg" alt="Blog RSS Feed Reader | Facebook" title="Blog RSS Feed Reader | Facebook" height="414" width="321" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://www.facebook.com/apps/application.php?id=5315590686">Blog RSS Feed Reader | Facebook</a> via <a href="http://kwout.com/quote/xkkpmv7g">kwout</a></p>
<p>The application encourages the viral spread of information within Facebook with share buttons on each feed item as well as on the feed itself.  It can also alert friends through Facebook News Feeds and Mini Feeds when there are incoming RSS updates.</p>
<p>An important feature for businesses is the ability to embed the feed on a Facebook Page. This is ideal for a business, product, service or celebrity wanting to set up an opt-in communication with their social network fans.</p>
<p class="kwout" style="text-align: center"><a href="http://www.facebook.com/profile.php?id=6717937868&amp;ref=mf"><img src="http://kwout.com/cutout/b/tt/dc/36t_bor_rou_sha_fbf9f4.jpg" alt="Treasuremytext: Save ur SMS Online | Facebook" title="Treasuremytext: Save ur SMS Online | Facebook" height="453" width="328" /></a></p>
<p style="text-align: center; margin-top: 10px"><a href="http://www.facebook.com/profile.php?id=6717937868&amp;ref=mf">Treasuremytext: Save ur SMS Online | Facebook</a> via <a href="http://kwout.com/quote/bttdc36t">kwout</a></p>

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		<title>When did you last check for vandals?</title>
		<link>http://www.loosingsite.com/2008/01/02/when-did-you-last-check-for-vandals/</link>
		<comments>http://www.loosingsite.com/2008/01/02/when-did-you-last-check-for-vandals/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 20:35:29 +0000</pubDate>
		<dc:creator>Phil</dc:creator>
				<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Freebase]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://www.loosingsite.com/?p=4</guid>
		<description><![CDATA[Wikipedia and Freebase both show that, given the opportunity, altruistic individuals will collectively build and maintain large databases of public information. As storage and bandwidth costs fall more of these systems will be developed, and organizations will increasingly need to consider them when forming information strategies. <a href="http://www.loosingsite.com/2008/01/02/when-did-you-last-check-for-vandals/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>An acquaintance of mine recently suffered data vandalism.  He&#8217;s a semi-public figure with a biography on Wikipedia.  He&#8217;s also not technically gifted, so he suffered a few anxious days thinking that the world would see and believe the defamations.  Now that&#8217;s all sorted (history -&gt; undo -&gt; add to watch list), but it brought home to me the importance of monitoring information about us in publicly editable databases.</p>
<p>It makes good business sense to check from time to time whether someone has created a Wikipedia entry about your organization. If there is one add it to your watch list so that you can check the facts any time there is an edit.  Then if a vandal attacks you can take action.  But bear in mind that Wikipedia is intended to be written from a neutral point of view.  If you edit entries about yourself, you could be considered the vandal.</p>
<p class="kwout" style="text-align: left"><a href="http://en.wikipedia.org/wiki/Wikipedia:Cleaning_up_vandalism"><img src="http://kwout.com/cutout/9/6r/5a/z8p_bor_rou_sha_fbf9f4.jpg" alt="Wikipedia:Cleaning up vandalism - Wikipedia, the free encyclopedia" title="Wikipedia:Cleaning up vandalism - Wikipedia, the free encyclopedia" align="left" border="0" height="153" width="388" /></a></p>
<p style="clear: both; text-align: left; margin-top: 10px"> <em><a href="http://en.wikipedia.org/wiki/Wikipedia:Cleaning_up_vandalism">Wikipedia:Cleaning up vandalism &#8211; Wikipedia, the free encyclopedia</a> via <a href="http://kwout.com/quote/96r5az8p">kwout</a></em></p>
<p style="clear: both; text-align: left; margin-top: 10px">As well as checking Wikipedia, you might want to take a look at Freebase.  This is a relatively new community edited database that contains highly structured and cross referenced information about topics and the relationships between them.  As well as listing your business address Freebase might, for example, list the members of your board and what their other business affiliations are.</p>
<p class="kwout" style="text-align: left" align="left"><a href="http://www.freebase.com/view/ibm"></a></p>
<p style="text-align: left"><a href="http://www.freebase.com/view/ibm"><img src="http://kwout.com/cutout/x/f4/gy/jbq_bor_rou_sha_fbf9f4.jpg" alt="IBM : Freebase" title="IBM : Freebase" border="0" height="375" width="458" /></a></p>
<p style="text-align: left; margin-top: 10px" align="center"><em><a href="http://www.freebase.com/view/ibm">IBM : Freebase</a> via <a href="http://kwout.com/quote/xf4gyjbq">kwout</a></em></p>
<p style="text-align: left; margin-top: 10px">Wikipedia and Freebase both show that, given the opportunity, altruistic individuals will collectively build and maintain large databases of public information.  As storage and bandwidth costs fall more of these systems will be developed, and organizations will increasingly need to consider them when forming information strategies.</p>

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