Background

Background information on the development and philosophy of Sidewiki is available on Google’s announcement post:

Help and learn from others as you browse the web: Google Sidewiki

Transcript

With Google Sidewiki you can add public notes to web pages. Sidewiki is part of the Google Toolbar and can be enabled and disabled as needed.

You can vote up helpful notes.

You can find out more about a note’s author by clicking through to their profile.

In my profile you can see the notes I’ve made so far and get an RSS feed of the notes.

Here I’ve got the feed appearing in my blog.

If you follow a link in the feed you get back to the original page where the comment was made.

Here’s where I commented on a BuzzMachine article.

And you can choose to see everyone’s comments – not just mine.

I really like the way the page scrolls to show which text comments refer to.

Comments can be made about snippets of text as well as the article as a whole.

Here I’m leaving a comment about Rapla. An open source booking system that worked well for me.

As soon as I highlight some text an edit button appears in the sidebar.

Bear with me here while I find some text to paste.

And lets give it a nice title.

How about “Implementation at Oxford Medical Sciences Teaching Centre”.

At the bottom of the post you can set up links to your blogger account, and choose whether or not to post automatically. I’ve set up a demo blog so you can see this in action.

Once a comment is saved it can be sent to your social networks. I’m tweeting this one.

You get a pop-up twitter window, and the system generates a draft message for you.

Here it is on my Twitter profile.

If you’re the webmaster of a site you can leave a special comment that will always appear at the top of a page.

I’m setting this up for the home page of my Loosing Site blog. I’m already registered as the webmaster so I’m given an extra checkbox to write as the site’s owner.

My comment is then highlighted green and pushed to the top of the list.

A few days ago, I posted the announcement of our next usability conferences to Nielsen Norman Group’s timeline on Twitter (@NNgroup).I don’t have all the guidelines for stream-based postings yet, because we’re still conducting usability studies (particularly of B2B users, like my audience). But, based on the user sessions I’ve observed already, I put this posting through 5 rounds of iterative design.

Twitter Postings: Iterative Design (Jakob Nielsen’s Alertbox)

The article give a good description of the refinement process, and even considers what time to tweet.

The first design of the message was:

Announcing LAS VEGAS and BERLIN as the venues for our biggest usability conference of the year http://bit.ly/UsabilityWeek

The final design was:

LAS VEGAS (October) and BERLIN (November): venues for our biggest usability conference ever http://bit.ly/UsabilityWeek

I’d have been tempted to do one more refinement:

assuming that delegates are prepared to travel, making topic more important than location.

Tags: usability, twitter, marketing