Loosing Site

From May 2008 eBay sellers will no longer be able to give negative feedback about buyers. The change is intended to eliminate retaliatory feedback. Some sellers delay giving feedback until they have seen how the buyer has rated them. If the buyer is negative they respond in kind, then offer mutual feedback withdrawal to protect the reputations of both parties.

eBay – The Chatter via kwout

In the new system sellers will be unable to give negative feedback about buyers, though they may still optionally give positive feedback. As a balancing protection eBay will suspend buyers who use the threat of negative feedback to extort changes in agreed conditions.

Upcoming Changes to Feedback via kwout

The aim is to improve buyer trust and confidence. With the fear of retaliatory negative feedback removed, eBay believes that buyers will be more honest and open in their rating and commenting. Consequently the best performing sellers will be able to distinguish themselves.

eBay Feedback Profile for colourmartuk via kwout

At the top end of the performance range, it is difficult to see how a store like Colourmart could improve it’s near perfect, and wholly genuine, feedback score. Colourmart is a UK cashmere supplier that combines superb quality, low prices and excellent customer service. Their quality of service can be seen not just in their eBay statistics but also in their Yahoo Group discussions.

While Colourmart’s score could not become more perfect, others may fall further behind. Whether or not an individual supplier has been intentionally gaming the system, any delay in giving feedback after payment can look like a veiled threat to a buyer, resulting in false positive feedback or the absence of negative feedback. With that perception removed eBay’s change should result in a broader spread of feedback scores. Whether the desired results are achieved will become apparent after the introduction of the new system in May.

Meanwhile, with the opening up of the social graph it is now possible to manage and monitor reputations outside of mainstream auction and merchant sites. Rapleaf, for example, collects positive, neutral and negative ratings from buyers, sellers, swappers and friends; making the ratings available through their website, or through buttons that you can embed in your own sites and profiles – though not on eBay where RapLeaf is banned.

Rapleaf: Better World Books via kwout

Some eBay sellers may rebel and adopt an alternative rating services. Alexa statistics show that RapLeaf has experienced a noticeable increase in page views following eBay’s announcement.

While any system can be gamed, it’s the processes and networks within and around the system that limit the extent of the abuse. At the moment eBay’s feedback system looks more like a round of Prisoner’s Dilemma than a rating tool.

Google Base is not one of the most talked about web applications, but it is quietly becoming an important element in many e-commerce systems. Using the application you can store and share an unlimited volume of structured information of various types including personal ads., event listings, recipes and real estate listing. And, of course, there are products for sale; 1.5 billion products. Product information from Google Base is displayed to consumers through Google Product Search, but in true Web 2.0 style it can also be included in mashups, gadgets, widgets and aggregators using the Google Base API, rss feeds etc.

Loading and storing records is free and can be accomplished in a number of ways. Individual records can be entered by hand, batches can be uploaded from spreadsheets or using tools like Site All’s Base Feeder, while those with Amazon, Ebay or osCommerce stores can upload listings automatically using a store connector.

Matthias Zenger’s presentation at Google Developer’s day in Hamburg gives a comprehensive description of structure of Google Base, and also of its programming interfaces.

One of the most significant characteristics of Google Base is it’s flexibility. Simply through working with RSS feeds customers are able to monitor product prices from multiple stores conveniently in their favorite reader, on Netvibes, in iGoogle or on their cellphone. Meanwhile businesses can use similar feeds to display their latest offerings on websites, in widgets, on web pages or in social network applications.