Tag Archives: keywords

An end to keywords?

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In this video Matt Cutts reveals that Google does not use keyword for ranking “even the least little bit”. It looks like so much spamming had been going on that keywords were effectively rendered useless for ranking sites and pages.

There are two other use cases that spring to mind. Accessibility and composition.

In the UK, the Royal National Institute for the Blind recommends the use of metadata, including keywords, to aid navigation.

“Page information metadata must include a page TITLE, keywords, author and description. This should be as accurate as possible to ensure that users get all the information they need to navigate a site.”

Keywords can also provide a useful focus when composing text for a page. It’s a way of noting the few precise concepts you want to cover in a manner that will survive edits and revisions you make in the text.

Picking Words

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We all have our favorite words and phrases, the ones that match our society and upbringing so well that they have become a part of our personal linguistic style. We use “menu” instead of “contents”, or “address” instead of “location”. But sometimes when we want to communicate broadly it is better to put aside our personal preferences. Google Trends can help us do that.

http://www.google.com/trends

Google Trends via kwout

Given a list of words or phrases Google Trends analyzes their popularity in searches and news article, presenting the results in a series of charts.

 

As well as helping choose between synonyms in interface designs, this tool can assist in targeting terms and phrases for search engine optimization.

Examples: